
Start With the Right Link-Avoid Confusion and Lookalike Sites
If you're trying to enroll in ACA health insurance, the most important first step is using the correct website. Many people accidentally land on lookalike or lead-generation sites that collect information without providing real enrollment access. This page gives you verified, official pathways so you can enroll safely and avoid unnecessary confusion.
If you live in Florida, your enrollment path is straightforward:
- HealthCare.gov - The official federal Marketplace used in Florida
This is where you'll:
- Compare ACA plans
- Check eligibility for premium tax credits
- Complete your application and enrollment
Florida does not use a state-based exchange, so HealthCare.gov is the correct starting point.
The Official Marketplace for Florida

Find the Right Marketplace for Your State
If you're outside Florida, your enrollment path depends on where you live. Some states use HealthCare.gov, while others operate their own state-based exchanges.
The safest way to find your correct path:
Use the official "Marketplace in your state" selector on HealthCare.gov
This will direct you to the correct enrollment website automatically

State-Based Exchange Websites (Examples)
Some states run their own Marketplace platforms instead of using HealthCare.gov. These include:
- California - Covered California
- New York - NY State of Health
- Washington - Washington Healthplanfinder
- Massachusetts -
Massachusetts Health Connector
What About HealthSherpa?
HealthSherpa is a verified enrollment partner that allows you to browse and enroll in ACA plans. However, it is not the official federal Marketplace website.
HealthCare.gov → Official Marketplace
HealthSherpa → Approved partner platform
Both can be used for enrollment, but if you want the official source, start with HealthCare.gov.
Once you're on the correct site, the process typically follows these steps:
- Create an account
- Enter household and income information
- Review available plans
- Select coverage
- Submit your application and make your first payment
Having basic information ready ahead of time can make this process faster and smoother.
How to Enroll Step by Step

Take the First Step Today
Not Sure Which Path to Take? Start With a Quick Conversation
If you want to make sure you're using the right site-or want help understanding your options before enrolling-getting guidance first can save you time and prevent mistakes. Medford Health Group helps individuals and families across Florida and nationwide take the right next step with confidence.
